Triumph Motorcycles viral marketing campaign – The Many Worlds of Jonas Moore. Extend awareness of the Triumph Tiger motorcycle product amongst 17 to 34-year old males. Working with Factory Publishing and creator Howard Webster, a combination of photography, video, graphics and animation was produced for iPod and PC download.
The second-generation graphic novel is attracting much acclaim. Fans are developing and distributing user generated content and sponsors are keen to stay involved. Awards: 2nd place in the ‘Best Short Form Audio-visual Drama’ category at the MIPCOM Awards in Cannes.