You can view the article on the Kumulos website here.
If you’re a brand or business thinking about a mobile AR initiative, there’s never been a better time to start. The rapidly expanding and highly lucrative world of emerging technologies, specifically augmented reality is about to get even better, in 2017, Apple released ARKit and Google quickly followed suit with the launch of ARCore. It’s now estimated that by the end of 2018, brands and developers will have access to over 1 billion existing Android and iOS devices.
One of the reasons so many companies are focusing on AR is that audiences can use their own devices to engage, negating the need for expensive VR hardware. ARKit and ARCore are both in early beta testing mode and rely on dual-lens cameras but the proportion of smartphones with these is expected to rise to 30% in 2018.
Google wants to see ARCore on "100 million phones in the near future". You can see a demo of ARCore here: