Atticus produced this animation for Hydrogen Abu Dhabi,
a 60/40% joint venture between Masdar and BP to build the world's first commercial-scale hydrogen fuelled power plant.
The video was a tricky proposition, we had to simplify the message enough to make it an engaging overview but without compromising the technical content. After all, the aim was to educate the audience to help them make a considered judgement.
The primary target audience was top level decision makers.
